How to perform a website audit. On page checklist for 2018

On Page SEO" Checks This is the biggest area on the audit. It addresses the best way to analyze individual pages in bulk to to discover problems together with the site.

Authorship markup (rel='author' or rel='me')

What's Authorship markup? Shows a wealthy snippet of the creator in the SERP. Attributes content on a page or post to your particular writer (i.e. digital signature) Why does authorship mark-up issue? Currently authorship markup has been suspended by Google; however might bring it back in future. If I have Authorship mark-up, how could I check? Verify with Google Structured Data Screening device.

Check for rel=nofollow Stats

What's rel="no follow"? A command telling Googlebot not to move trust, any equity or credit via a link. Why do no-follow links issue: If you would like to pass hyperlink equity through an outbound link or via an internal link on your own site If you`re link building and acquiring no-follow links, you`re acquiring diminished returns on your effort How can I check for nofollow links: Majestic Screaming Frog A nofollow browser plugin

Missing Meta Descriptions

What are lacking meta descriptions? When you don`t enter your own meta-description, Google takes what it thinks is the most descriptive part of the content and utilizes it for the snippet to present customers in the SERP. Why do meta descriptions matter? While filling in the meta description has become less important to inform the search engines what your page is about, it`s nonetheless a great spot to put in keyword phrases and language that can elicit a click from the user. By not filling the meta-description out, you miss out the the possibility to frame your snippet the way which you want it to read. How can I check the for missing meta-description? Screaming Frog > Meta description

Check for Broken redirects

Exactly what are re-directs that are damaged? A hyperlink that takes you to an error page. Why do damaged re-directs matter? Lead to user experience that is poor Low quality score of your website Negatively aff-ect your rating in the SERPs How am I able to check for broken redirects? Screaming Frog Google Web Master Resources > Crawl Errors

Duplicate Meta Descriptions

What are duplicate meta-descriptions? When more or two pages have the same content in the meta description Why do duplicate meta description matter? It`s better to either have special meta description or no meta-description than to use duplicate meta-description. Each page on your site should have a clear-cut message. How could I check for meta-description? Screaming Frog Google Search Console